Book excerpt: Writing is one of the most powerful forms of communication, using a range from personal exercises in catharsis to posterity and record keeping, recreation, and, of course, for publication and profit. For many, writing satisfies several of these needs. No matter your reason for writing, doing it efficiently and effectively accomplishes your goals. Though there is no “right” way to write, there are strategies that can help transmit your thoughts concisely and clearly. There are also best practices that can make the most of your work. This book explores some of those strategies that aid you to become a more potent communicator, providing advice, tips, and examples of what constitutes good writing and good writing habits. It could facilitate you to become a national bestseller!