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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Prof

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal

OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive or

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to fina