Book excerpt: Instantly acquire all the knowledge you need to pass as an expert in the world of management. Never again confuse your production matrix with your PEST analysis, your shifting paradigm with your SWOT analysis, or your change catalyst with your final SMART analysis. Bask in the admiration of your fellow managers as you pronounce confidently on the merits of the 360-degree performance appraisal, just as long as it doesn’t come round full circle, and hold your own against the most demanding of CEOs, COOs and CFOs.