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The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and

Ready to Print is an easy to follow reference for designers that thoroughly explains each stage of how to prepare data for prepress and production. This practic

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across th