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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to supp

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more qu