Book excerpt: "The Colour Bible is one to return to again and again." - Elephant "This definitive guide...will no doubt inform many future colour choices." - House & Garden An essential source for graphic designers, artists, interior designers, fashion designers, illustrators and creatives of any kind who work with colour. Colour is intrinsic to the human experience; it guides us with subconscious visual cues throughout our lives. Get it right in your design or art and you can enhance mood and atmosphere, and create a desired psychological or even physiological effect. The Colour Bible is a contemporary handbook for navigating this fascinating world of colour. It dives into 100 profiles of significant colours and tracks them through their genesis, historical usage in art and design, and contemporary connotations and uses. - A potted history of each colour - Key colour associations from around the world - Contemporary connotations and brand design - Practical advice on how to use and combine colours in your work