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Type: BOOK - Published: 2002-08-15 - Publisher: Cambridge University Press
Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Su
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Type: BOOK - Published: 2017-04-20 - Publisher: Cambridge University Press
9.1 A Pragmatic Cultural Framework for Legal Analysis -- 9.2 Concluding Remarks -- Bibliography -- Index
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Type: BOOK - Published: 2018-05-07 - Publisher: Harvard University Press
Who controls how one’s identity is used by others? This legal question, centuries old, demands greater scrutiny in the Internet age. Jennifer Rothman uses the
Language: en
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Pages: 284
Type: BOOK - Published: 2005-11-24 - Publisher: Cambridge University Press
The protection of privacy and personality is one of the most fascinating issues confronting any legal system. This book provides a detailed comparative analysis
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Pages: 686
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This looseleaf treatise examines the inherent rights of individuals to control the commercial use of their identities. Trademarks, copyrights, false advertising
