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The Complete Idiot's Guide to Direct Marketing

Download or Read eBook The Complete Idiot's Guide to Direct Marketing PDF written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle.
The Complete Idiot's Guide to Direct Marketing
Author :
Publisher : Penguin
Total Pages : 394
Release :
ISBN-10 : 0028642104
ISBN-13 : 9780028642109
Rating : 4/5 (04 Downloads)

Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.


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