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In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actiona

"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-ni

When it comes to deciding on the size of a home or living space, one question must be asked: How much space is enough? Americans often relate "enough" space to

"Organized" and "innovation" are words rarely heard together. But an organized approach to innovation is precisely what America needs today. This book presents

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b