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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t f

What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on deliveri

You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experien

Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles

Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cul