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The Designer’s Guide to Doing Research An essential introduction to applying research for busy architects and designers The competitive design market and the

Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strat

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and tren

The bestselling guide to qualitative research, updated and expanded Qualitative Research is the essential guide to understanding, designing, conducting, and pre

This acclaimed visual aid for examining the effect of line space on text type was initially published in 1980 as The Designer's Guide to Text Type. This revised