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Focusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an incre

There has been an increased interest in both intercultural and international communication, as well as ethical aspects of such interactions. In spite of this, t

Drawing on interdisciplinary theoretical perspectives, this book critically examines intercultural theory and its interrelations with globalisation, education a

This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to r