Search Results

Business Travel and Tourism

Download or Read eBook Business Travel and Tourism PDF written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 362 pages. Available in PDF, EPUB and Kindle.
Business Travel and Tourism
Author :
Publisher : Routledge
Total Pages : 362
Release :
ISBN-10 : 9781136423062
ISBN-13 : 1136423060
Rating : 4/5 (62 Downloads)

Book Synopsis Business Travel and Tourism by : John Swarbrooke

Book excerpt: 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.


Business Travel and Tourism Related Books

Business Travel and Tourism
Language: en
Pages: 362
Authors: John Swarbrooke
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

DOWNLOAD EBOOK

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the u
International Business Travel in the Global Economy
Language: en
Pages: 269
Authors: Ben Derudder
Categories: Political Science
Type: BOOK - Published: 2016-05-23 - Publisher: Routledge

DOWNLOAD EBOOK

Business travel has become indispensable to the global economy, not only due to its necessity in the maintaining of corporate networks, but also because of the
Conferences and Conventions
Language: en
Pages: 167
Authors: Judith Mair
Categories: Business & Economics
Type: BOOK - Published: 2013-12-13 - Publisher: Routledge

DOWNLOAD EBOOK

Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensi
Entrepreneurial Innovation in the International Business of Tourism
Language: en
Pages: 323
Authors: María Jesús Jerez-Jerez
Categories: Business & Economics
Type: BOOK - Published: 2024-05-29 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation in
The European Travel Agency Industry
Language: en
Pages: 252
Authors: Marion Bywater
Categories: Belgien
Type: BOOK - Published: 1997 - Publisher:

DOWNLOAD EBOOK

Scroll to top