Fundamentals of Marketing

Download or Read eBook Fundamentals of Marketing PDF written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle.

Author	: Geraldine McKay
Publisher	: Goodfellow Publishers Ltd
Total Pages	: 246
Release	: 2018-03-06
ISBN-10	: 9781910158999
ISBN-13	: 1910158992
Rating	: 4/5 (99 Downloads)

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Book Synopsis Fundamentals of Marketing by : Geraldine McKay

Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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