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This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio

This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern