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If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or wh

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or yo

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi