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This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems th

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of C

An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa