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The Heineken Story
Language: en
Pages: 391
Authors: Barbara Smit
Categories: Business & Economics
Type: BOOK - Published: 2014-11-06 - Publisher: Profile Books

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Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing trick
Heineken in Africa
Language: en
Pages: 325
Authors: Olivier van Beemen
Categories: Business & Economics
Type: BOOK - Published: 2019-08-01 - Publisher: Oxford University Press

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For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some A
Beer Blast
Language: en
Pages: 0
Authors: Philip Van Munching
Categories: Advertising
Type: BOOK - Published: 1997 - Publisher: Crown Business

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Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got in
Judas
Language: en
Pages: 345
Authors: Astrid Holleeder
Categories: True Crime
Type: BOOK - Published: 2018-08-07 - Publisher: Mulholland Books

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The incredible true story of a woman who risked everything to put her brother, a murderous psychopath and one of the world's most infamous crime bosses, behind
Kidnapping Mr. Heineken
Language: en
Pages: 331
Authors: Peter R de Vries
Categories: True Crime
Type: BOOK - Published: 2015-03-06 - Publisher: Hachette Australia

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It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starr
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