Book excerpt: Essay from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: C, Paedagogic Institute for Psychoanalysis and Psychotherapy Hannover, language: English, abstract: Social media offers a plethora of opportunities for individuals to share their thoughts, experiences, and interests with a global audience, blurring the lines between personal and public spheres. Users can post photos, videos, status updates, and engage in real-time conversations, facilitating instant communication and fostering virtual communities. Beyond personal interactions, social media has also emerged as a powerful platform for businesses, influencers, and organizations to reach their target audiences, influencing consumer behaviors and shaping societal trends. The allure of social media lies in its promise of connectivity and belongingness, allowing users to form and maintain social relationships regardless of physical proximity. However, the pervasive nature of these platforms and the constant exposure to a stream of curated content have raised concerns about their potential impact on individuals' psychological well-being. In light of these concerns, researchers and mental health professionals have sought to understand the intricate relationship between social media usage and individuals' psychological well-being, particularly concerning self-esteem and body image. By investigating the potential effects of social media on these aspects, researchers aim to unveil the complexities of virtual interactions and their implications for mental health. This research paper aims to explore the impact of social media on individuals' self-esteem and body image, with a focus on understanding how these platforms influence self-perception, body satisfaction, and overall psychological well-being. By shedding light on this critical area of study, this research intends to provide valuable insights for individuals, parents, educators, mental health practitioners, social media platforms, and policymakers, guiding the development of strategies to promote a healthier and more positive online environment.