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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
Language: en
Pages: 200
Authors: Jung Kee Hong
Categories: Business & Economics
Type: BOOK - Published: 2024-11-01 - Publisher: Taylor & Francis

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The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services.
Masculinity and Femininity
Language: en
Pages: 261
Authors: Geert Hofstede
Categories: Psychology
Type: BOOK - Published: 1998-05-13 - Publisher: SAGE Publications

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In 1980, Geert Hofstede published his monumental work CultureÆs Consequences, which laid out four dimensions on which the differences among national cultures c
Individualism And Collectivism
Language: en
Pages: 458
Authors: Harry C Triandis
Categories: Social Science
Type: BOOK - Published: 2018-10-09 - Publisher: Routledge

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This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, r
Developments in Marketing Science
Language: en
Pages: 364
Authors: Academy of Marketing Science
Categories: Marketing
Type: BOOK - Published: 2007 - Publisher:

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Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing
Language: en
Pages:
Authors: Doug Newsom
Categories:
Type: BOOK - Published: 2006-11-01 - Publisher:

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