Book excerpt: When Max Hallyday, a rising New York adman, joins a glitzy midtown agency, he knows the game is winner-takes-all. But after Max's best friend, Roger, a serial womanizer, seduces his billionaire client and puts his career in jeopardy, Max strikes back, penning "The Guys' Guy's Guide to Love," a column exposing the many Rogers prowling the city. Championed by magazine publisher and former flame, Cassidy Goodson, Max becomes famous . . . or is it notorious? With the women of New York clamoring for more, sparks begin to fly with Cassidy. Can Max survive his instant celebrity and cutthroat rivals to discover where his heart really belongs? The Guys' Guy's Guide to Love is a fast-paced tale of flawed men and smart women competing for love, sex, power, and money in the city where they play for keeps.