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The Marketing Edge for Filmmakers

Download or Read eBook The Marketing Edge for Filmmakers PDF written by Russell Schwartz and published by American Film Market Presents. This book was released on 2019 with total page 302 pages. Available in PDF, EPUB and Kindle.
The Marketing Edge for Filmmakers
Author :
Publisher : American Film Market Presents
Total Pages : 302
Release :
ISBN-10 : 1138088919
ISBN-13 : 9781138088917
Rating : 4/5 (19 Downloads)

Book Synopsis The Marketing Edge for Filmmakers by : Russell Schwartz

Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.


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