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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c