Book excerpt: Use 7 Key Numbers to help you earn greater profits with less time and energy Many builders and contractors struggle to get a clear picture of where their business is at the moment - and where it's headed financially. By the time you compare your accounting reports with your job costing, estimating and change orders, and pipeline, it's too late to make adjustments to guarantee profit. This book will help you see where you stand every day, with every job, by monitoring just 7 Key Numbers that drive all profits and cash flow, including - Number of leads - Sales conversion rate - Customer retention rate Stay on top of every job! Follow the steps in this book to create a process that will let you know when costs or scheduling deviate from the estimate--in time to respond before those changes cost you money. "Managing Your Business with 7 Key Numbers is exceptionally well written, organized, and presented. Specifically directed at professionals engaged in construction, Managing Your Business with 7 Key Numbers is as thoroughly "user friendly' as it is informative, making it very highly recommended." Small Press Bookwatch Oregon, WI