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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes

Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable

How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to dig

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E