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The Rise of the Platform Marketer
Language: en
Pages: 246
Authors: Craig Dempster
Categories: Business & Economics
Type: BOOK - Published: 2015-04-09 - Publisher: John Wiley & Sons

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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Language: en
Pages: 433
Authors: Geoffrey G. Parker
Categories: Business & Economics
Type: BOOK - Published: 2016-03-28 - Publisher: W. W. Norton & Company

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A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted
Platform Strategy
Language: en
Pages: 222
Authors: Laure Claire Reillier
Categories: Business & Economics
Type: BOOK - Published: 2017-04-21 - Publisher: Taylor & Francis

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During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesse
One Click
Language: en
Pages: 170
Authors: Richard L. Brandt
Categories: Business & Economics
Type: BOOK - Published: 2011-10-27 - Publisher: Penguin

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Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the b
Customer Data Platforms
Language: en
Pages: 240
Authors: Martin Kihn
Categories: Business & Economics
Type: BOOK - Published: 2020-11-06 - Publisher: John Wiley & Sons

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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization,
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