Go-to-Market Strategies for Women Entrepreneurs
Download or Read eBook Go-to-Market Strategies for Women Entrepreneurs PDF written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 313 pages. Available in PDF, EPUB and Kindle.
Author | : Victoria L. Crittenden |
Publisher | : Emerald Group Publishing |
Total Pages | : 313 |
Release | : 2019-09-06 |
ISBN-10 | : 9781789732894 |
ISBN-13 | : 1789732891 |
Rating | : 4/5 (94 Downloads) |
Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden
Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.