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The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory a

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all par

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and el

The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science.