Book excerpt: Coaching is more art than science, but coaches seldom have the time or training to develop their talents beyond the X's and O's. Creative Coaching provides coaches innovative and effective approaches and solutions to tough challenges. The kind of artistry that produces wins. What sets Lynch's coaching method apart is his unique, collective approach. Coaches learn to teach, guide, and motivate in a more reciprocal relationship with athletes. Respect and authority are earned not by a title or by disciplinary measures but by a clear vision and effective communication that prompts athletes to exert maximum effort toward their shared goals and develop their own decision-making skills -- all of which has a direct performance pay-off.