Book excerpt: CB Insights study suggests that 42% of startups fail because they do not identify the right need, in other words: there is no need for the startup or product in the first place. The issue here is the lack of tools used to generate the ideas and validate those. Bottom line, this issue is about a structured approach to idea generation and problem-solving. Do you know that most people engaged in collective problem solving spend a lot of their valuable time in meetings, discussing ideas, which they think eventually do not add value to product or startup? Harvard Business Review survey suggests that 71% of managers feel that meetings do not help accomplish much, as they do not have specific templates and exercises to guide specific outcomes with engagement from participants. THE SOLUTION BOOK is going to help you in experimenting with ideas effectively by providing you steps on how to create a framework for coming up with new ideas and products, considering a variety of views, develop teamwork and collaboration keeping you better focused on your results and outcomes. The solution book consists of 101 easy to follow techniques on problem-solving and ideation. Startup, innovation and venture failures are expensive and justified only by lack of tools and data for analysis. The book caters to all stages in your lifecycle as a creative thinker and problem solver with tools to optimize your resources, go beyond conventional solutions and experiment with divergent (out of the box) thinking thanks to Elina Kallas, a researcher on entrepreneurship education with European Commission and in entrepreneurship at Harvard University, and Vidyangi Patil, an interdisciplinary professional of Biomedical Engineering with an extensive startup and research experience.