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Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guid

Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guid

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with pl

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a