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The Ultimate Secrets of Advertising
Language: en
Pages: 254
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: SAGE

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Represents the first attempt to demonstrate, with the use of a substantial database, the full panoply of advertising's effect on consumer purchasing of a brand.
Advertising Secrets of the Written Word
Language: en
Pages: 312
Authors: Joseph Sugarman
Categories: Business & Economics
Type: BOOK - Published: 1998-01-01 - Publisher: Delstar Pub

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Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS O
Selling Local Advertising
Language: en
Pages: 230
Authors: Claude Whitacre
Categories: Advertising
Type: BOOK - Published: 2013-01-16 - Publisher: Createspace Independent Publishing Platform

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For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your Ci
Ogilvy on Advertising
Language: en
Pages: 613
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
The World's Best-known Marketing Secret
Language: en
Pages: 0
Authors: Ivan R. Misner
Categories: Marketing
Type: BOOK - Published: 1999 - Publisher: Wildcat Publishing Company

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Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.
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