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Type: BOOK - Published: 2008 - Publisher:
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Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition c
Language: en
Pages: 358
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Type: BOOK - Published: 2003 - Publisher: Psychology Press
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical per
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Type: BOOK - Published: 2009 - Publisher: Simon and Schuster
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 1987 - Publisher: Oxford University Press, USA
Intended for students of marketing and consumer behavior.