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Three Essays on Analyzing and Managing Online Consumer Behavior
Language: en
Pages: 131

Three Essays on Analyzing and Managing Online Consumer Behavior

Authors: Eva Maria Anderl
Categories:
Type: BOOK - Published: 2014 - Publisher:

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Three Essays Based on Clickstream Data: Analyzing, Understanding and Managing Online Customer Behavior
Language: en
Pages:

Three Essays Based on Clickstream Data: Analyzing, Understanding and Managing Online Customer Behavior

Authors: Ingo Frank Becker
Categories:
Type: BOOK - Published: 2016 - Publisher:

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Three Essays on Consumer Behavior in Virtual Community
Language: en
Pages:

Three Essays on Consumer Behavior in Virtual Community

Authors: Yiyan Stella Li
Categories:
Type: BOOK - Published: 2017-01-27 - Publisher: Open Dissertation Press

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This dissertation, "Three Essays on Consumer Behavior in Virtual Community: EWOM, Online Trust, and Dynamic Impacts on Brand Selection" by Yiyan, Stella, Li, �
THREE ESSAYS ON THE IMPACT OF FIRMS' DIGITAL COMMUNICATION STRATEGIES ON ONLINE CONSUMER BEHAVIOR
Language: en
Pages: 220

THREE ESSAYS ON THE IMPACT OF FIRMS' DIGITAL COMMUNICATION STRATEGIES ON ONLINE CONSUMER BEHAVIOR

Authors: Siddharth Bhattacharya
Categories:
Type: BOOK - Published: 2021 - Publisher:

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In my dissertation, I study the strategic interplay among firm's online communication, firm's digital strategies and its impact on consumer decision making. I i
Three Essays on Consumer Behavior in Virtual Community
Language: en
Pages:

Three Essays on Consumer Behavior in Virtual Community

Authors:
Categories:
Type: BOOK - Published: 2007 - Publisher:

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