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Three Essays on Distribution Strategy and Business Operation
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Pages: 0
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Type: BOOK - Published: 2010 - Publisher:

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Three Essays on Distribution Channels and Pricing Strategy
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This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effec
Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry
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Three Essays on Distribution Intermediaries and Innovation
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Handbook of Marketing Strategy
Language: en
Pages: 529
Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
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