Book excerpt: Discover the keys to coaching greatness! Regardless if you're just starting out as a young coach or you have a wealth of years in experience, this is one book you certainly can't afford not to read! McCaw's new book, "7 Keys To Being A Great Coach - Beyond the Xs & Os of Athletic Coaching," provides every coach and leader with the 7 keys to success in the sports and performance coaching game. World-renowned Sports Performance Coach & Keynote speaker, Allistair McCaw condenses the wisdom he's gained through more than 22 years of experience having worked with numerous Olympians, Grand Slam winners and World Champion athletes. "7 Keys to Being a Great Coach" includes an array of fascinating stories and examples from his own personal journey in competitive sports and coaching, what he's learned from working with some of the world's best athletes and coaches in the business, as well as insights into his methods of coaching. In his book, McCaw reveals the 7 vital keys he feels are the most important to being a great coach and leader. McCaw won't only motivate and inspire you to review and upgrade your coaching methods, but your lifestyle habits too! A highly recommended read for all coaches out there who aspire to be great! TESTIMONIALS: A great coach is not only someone who is knowledgeable and inspirational, but someone who can adapt to the individual and understand them. Allistair is one such coach." - Jack Green (Olympic British Team 400m hurdler & European u/23 Champion) "I am happy to say that Allistair was a part of my career and had a great way of always making me believe in myself more." - Dinara Safina (Former World #1 ranked Tennis player) "I try to emulate Allistair's professionalism and standards everyday. He is a world-class performance coach and sports mentor." - Delaney Collins (3x IIHF World Champion in Women's Hockey & current Coach of Canadian National team programs) "This book is a must for any coach who wants to improve!" - David Palmer (Former 2 x Squash World Champion and World #1 ranked player) "Allistair is a one of a kind coach! He puts the person before the athlete! He leads by example and his proven methods of coaching definitely works!" - Patrick McEnroe (ESPN Sports commentator & former USA Davis Cup Coach)