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Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, mul

Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, mul

This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality,

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and intercu

This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on mult