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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation

Why is music so important to most of us? How does music help us both in our everyday lives, and in the more specialist context of music therapy? This book sugge

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desira