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Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated refere

This pocket edition of the bestselling design reference book contains 150 essential principles.

An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial referen