Using Qualitative Research in Advertising
Download or Read eBook Using Qualitative Research in Advertising PDF written by Margaret A. Morrison and published by SAGE. This book was released on 2002 with total page 156 pages. Available in PDF, EPUB and Kindle.
| Author | : Margaret A. Morrison |
| Publisher | : SAGE |
| Total Pages | : 156 |
| Release | : 2002 |
| ISBN-10 | : 0761923837 |
| ISBN-13 | : 9780761923831 |
| Rating | : 4/5 (37 Downloads) |
Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison
Book excerpt: In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and concurrent and post-campaign evaluation.
