Book excerpt: User Experience (UX) can be strongly influenced by behavioral factors such as emotions, beliefs, preferences and even cultural backgrounds. Being aware of this, Web designers keep developing strategies to improve the overall UX with the help of storytelling, tools for problem solving, relationship engineering and costumer service improvement. This Smashing eBook User Experience Design provides you with insights on how to improve your website based on the most important UX principles. TABLE OF CONTENTS - Why User Experience Cannot Be Designed - Design Is About Solving Problems - A Design Is Only As Deep As It Is Usable - Designing The Well Tempered Web - Better User Experience With Storytelling Part 1 - Better User Experience With Storytelling Part 2 - Relationship Engineering Part 1 - Relationship Engineering Part 2 - Taking A Customer From Like To Love: The UX Of Long Term Relationships - Idiots, Drama Queens And Scammers: Improving Customer Service with UX