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The Chinese on Guanxi

The papers that comprise this study examine the ongoing state of management reforms in the People's Republic of China. The contributors explain how and why thes

Chinese management has experienced a dramatic change in recent years. In many areas, established ideas about how Chinese management operates are oversimplified

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding

These papers explore the interplay among country and company cultures, examine corporate strategy and identify the stage that company and business unit developm