Consumer Behaviour

Download or Read eBook Consumer Behaviour PDF written by John O'Shaughnessy and published by Bloomsbury Publishing. This book was released on 2012-12-04 with total page 550 pages. Available in PDF, EPUB and Kindle.

Author	: John O'Shaughnessy
Publisher	: Bloomsbury Publishing
Total Pages	: 550
Release	: 2012-12-04
ISBN-10	: 9781350305229
ISBN-13	: 1350305227
Rating	: 4/5 (29 Downloads)

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Book Synopsis Consumer Behaviour by : John O'Shaughnessy

Book excerpt: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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