Book excerpt: Author Michael Hermann, president of Wicked Cow Entertainment, and The Wiffle Ball Inc.'s, brand managers, gives readers an inside look at this palatial Wiffle get-up and at the best Wiffle fields around, as well as the down-and-dirty on how in 1953 a down-on-his luck shoe polish salesman and his 16-year-old son concocted the first Wiffle Ball from spare perfume packaging, turning a plastic orb into an American icon. You'll explore The Science of Wiffle, and why a Wiffle Ball, well, "waffles." You'll also learn all the how to's: how to build the best field; how to throw the best sinker ball; and how to best tape up a Wiffle Bat. And best of all, major leaguers and A-list celebs will share their fondest and funniest Wiffle memories.