Wine Marketing

Download or Read eBook Wine Marketing PDF written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle.

Author	: Colin Michael Hall
Publisher	: Routledge
Total Pages	: 378
Release	: 2008
ISBN-10	: 9780750654203
ISBN-13	: 0750654201
Rating	: 4/5 (03 Downloads)

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Book Synopsis Wine Marketing by : Colin Michael Hall

Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

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