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Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven busi

The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique va

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business

In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic

Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harde