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Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a powe

Empathy isn't about being touchy-feely. It's the ability to step outside of yourself and see the world as other people do. Empathy helps to make good leaders in

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world aroun

Understand and decode the inner workings of great business teams with the more than 30 in-depth examples in Great Business Teams: Cracking the Code for Standout