Book excerpt: "Focussing on both traditional and modern media (theatre, fiction, poetry, graphic art, cinema), the essays of Reading Images and Seeing Words show how it is according to signifying codes (rhetoric, poetics, metaphor), that meaning and knowledge are produced. Not the least value of this collection is the insight it gives into the multiple models of word / image interaction and the rich ambiguity of the tautological and oxymoronic relations they embody."--BOOK JACKET.