Book excerpt: Join seven-figure author Elana Johnson as she outlines two of the most important things all self-publishers grapple with: 1. How to write the next bestseller, and 2. How to launch the next bestseller. And bonus - there will be ideas for how to market that new release when it's no longer shiny and fresh. Every book an author releases has untold earning potential, but we all want to write the most marketable book possible and then launch it well from the beginning. Come learn how to decide what to write that will appeal to readers, including how to drive them to the next book, and then how to launch each book in a way that makes the most sense for your pocketbook, your series, and your sanity. Writing and launching your next bestseller is only a few steps from where you are right now!