Book excerpt: "Why is it that so many leaders make employee engagement a low priority? Why don't they hold themselves and others more accountable for making it happen? Two primary reasons: either they don't care to - or they don't know how to. This book was written for members of that latter group. And it's for those leaders who get that effective strategies and plans without dedicated people executing them fall short of expectations, that great products without team members providing quality service will not build customer loyalty, that competitive wages and benefits are not the only things that motivate employees."--Book cover.